Consumer Market Director (Sales and Marketing) - Maghreb - expat job
partage
01/01/2018
2 years renewable
Non défini
A telecom operator (fixe, mobile, internet - 4G and fiber) in Maghreb, subsidiary of an important international telecom group, is looking for his BtoC Commercial Director
He will have in charge the Marketing department (Mkt development, mobile, home, vas, devices, go to market, ...) with around 40 people
He will also be in charge of the Sales & Distribution department (Own shops, franchises, Distributors, independent point of sales, trade marketing, sales support) with several hundred people
Compétences
4- Fixe Box / Landline Box2- Marchés émergents / Emerging countries4- Top telecom group in Western Europe01- Marketing6- Mmoney...1- Mobile Voix / Mobile Voice5- Top telecom group in development countries02- Vente & Distribution / Sales & Distribution01- MNO2- Mobile Data01- GSM3- Mobile Money6- Fibre / Fiber1- Fixe Voix / Landline Voice7- DSL2- Fixe Data / Landline Data1- Pays développés / Developed countries2- BtoC2- Définition du produit / Product conception04- Budget commercial / Distribution budget2- Segmentation2- Stratégie Boutiques opérateur / Direct distribution strategy08- Campagne de lancement et promotions / Launch and promotion campaign3- Merchandising3- Gestion de la vie du produit / Life cycle management7- Marketing direct05- Processus et qualité / Quality & Process2- Programme fidélité / Loyalty management3- Modélisation d'affaires / Business modeling3- Stratégie Franchises et partenariats / Franchises and partnerships strategy09- Recette / User acceptance test1- Datamining01- Modules de formation / Training conception5- Stratégie porte à porte : Door to door sales strategy06- Flux informations vente / Sales Information flows1- Mass market4- Plan d'affaires / Business plan4- Stratégie Distribution indirecte / Indirect distribution strategy1- Anti résiliation / Churn management7- Stratégie distribution mobile money / Mobile Money distribution strategy2- Etudes de marché / Market studies02- Documentation commerciale / Sales and distribution support6- Stratégie organisation Ventes Régionales / Regional sales organization strategy10- Zoning et plan de tournée / Zoning and distribution routing3- Soho5- Budget01- Formation / Training2- Business Analyst3- Etude d'opportunités / Opportunity studies03- Outils de support des ventes / Sales support tools4- Parcours client / Customer path11- Déploiement points de vente indirects / Point of Sales roll out4- Jeunesse / Youth6- Feuille de route / Roadmap02- Reporting2- Customer Base Management / CBM4- Géomarketing / Geomarketing04- Simulateur / Simulation5- CVM - Gestion de la valeur client / Customer Value Management1- Evénements de vente / animations commerciales / Sales and animation events1- Définition de la grille de prix / Pricing03- Objectifs et plan de rémunération vendeurs / Objectives and pay plans1- Dimensionnement de marché / Market sizing05- Processus parcours client / Process – Customer path5- Reporting marketing2- Concours et Challenges vente / Sales challenges5- Entre 16 et 20 ans1- Bac+5 / 5 years after High School Degree2- Bac+4 / 4 years after High School Degree01- Anglais / English4- Entre 11 et 15 ans02- Français / French
The expert must have
- strong experience in telecom (fixe, mobile, internet, fiber and 4G)
- a CMO experience
- been at a CCO position for more than 3 years
- in développement countries
- speaks French and English
He must be analytical, results driven, willingness to make things happen, understand technical part (telecom platforms), understand the financial impacts
Non renseigné
assistance technique
En ligne via la plateforme Go Search
Opérateur fixe ; Opérateur mobile ; Opérateur internet