Consumer Market Director (Sales and Marketing) - Maghreb - expat job
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01/01/18
2 years renewable
Undefined
A telecom operator (fixe, mobile, internet - 4G and fiber) in Maghreb, subsidiary of an important international telecom group, is looking for his BtoC Commercial Director
He will have in charge the Marketing department (Mkt development, mobile, home, vas, devices, go to market, ...) with around 40 people
He will also be in charge of the Sales & Distribution department (Own shops, franchises, Distributors, independent point of sales, trade marketing, sales support) with several hundred people
Competencies
02- Vente & Distribution / Sales & Distribution01- MNO2- Mobile Data01- GSM4- Top telecom group in Western Europe...3- Mobile Money6- Fibre / Fiber5- Top telecom group in development countries1- Fixe Voix / Landline Voice7- DSL2- Fixe Data / Landline Data1- Pays développés / Developed countries2- BtoC4- Fixe Box / Landline Box2- Marchés émergents / Emerging countries01- Marketing6- Mmoney1- Mobile Voix / Mobile Voice09- Recette / User acceptance test3- Stratégie Franchises et partenariats / Franchises and partnerships strategy1- Datamining01- Modules de formation / Training conception06- Flux informations vente / Sales Information flows4- Plan d'affaires / Business plan5- Reporting marketing1- Anti résiliation / Churn management4- Stratégie Distribution indirecte / Indirect distribution strategy2- Etudes de marché / Market studies02- Documentation commerciale / Sales and distribution support10- Zoning et plan de tournée / Zoning and distribution routing5- Budget01- Formation / Training3- Etude d'opportunités / Opportunity studies7- Marketing direct03- Outils de support des ventes / Sales support tools11- Déploiement points de vente indirects / Point of Sales roll out2- Programme fidélité / Loyalty management6- Feuille de route / Roadmap02- Reporting4- Géomarketing / Geomarketing5- Stratégie porte à porte : Door to door sales strategy04- Simulateur / Simulation1- Evénements de vente / animations commerciales / Sales and animation events1- Mass market7- Stratégie distribution mobile money / Mobile Money distribution strategy1- Définition de la grille de prix / Pricing03- Objectifs et plan de rémunération vendeurs / Objectives and pay plans1- Dimensionnement de marché / Market sizing6- Stratégie organisation Ventes Régionales / Regional sales organization strategy05- Processus parcours client / Process – Customer path2- Concours et Challenges vente / Sales challenges3- Soho2- Business Analyst2- Définition du produit / Product conception04- Budget commercial / Distribution budget2- Segmentation4- Parcours client / Customer path08- Campagne de lancement et promotions / Launch and promotion campaign2- Stratégie Boutiques opérateur / Direct distribution strategy3- Merchandising4- Jeunesse / Youth2- Customer Base Management / CBM3- Gestion de la vie du produit / Life cycle management05- Processus et qualité / Quality & Process3- Modélisation d'affaires / Business modeling5- CVM - Gestion de la valeur client / Customer Value Management4- Entre 11 et 15 ans5- Entre 16 et 20 ans1- Bac+5 / 5 years after High School Degree2- Bac+4 / 4 years after High School Degree01- Anglais / English02- Français / French
The expert must have
- strong experience in telecom (fixe, mobile, internet, fiber and 4G)
- a CMO experience
- been at a CCO position for more than 3 years
- in développement countries
- speaks French and English
He must be analytical, results driven, willingness to make things happen, understand technical part (telecom platforms), understand the financial impacts
Not mentionned
assistance
On line through the plateform
Landline operator, Mobile operator, Internet operator