Consumer Market Director (Sales and Marketing) - Maghreb - expat job
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01/01/18
2 years renewable
Undefined
A telecom operator (fixe, mobile, internet - 4G and fiber) in Maghreb, subsidiary of an important international telecom group, is looking for his BtoC Commercial Director
He will have in charge the Marketing department (Mkt development, mobile, home, vas, devices, go to market, ...) with around 40 people
He will also be in charge of the Sales & Distribution department (Own shops, franchises, Distributors, independent point of sales, trade marketing, sales support) with several hundred people
Competencies
1- Fixe Voix / Landline Voice7- DSL2- Fixe Data / Landline Data1- Pays développés / Developed countries2- BtoC...4- Fixe Box / Landline Box2- Marchés émergents / Emerging countries01- Marketing6- Mmoney1- Mobile Voix / Mobile Voice4- Top telecom group in Western Europe02- Vente & Distribution / Sales & Distribution01- MNO2- Mobile Data5- Top telecom group in development countries01- GSM3- Mobile Money6- Fibre / Fiber03- Outils de support des ventes / Sales support tools6- Stratégie organisation Ventes Régionales / Regional sales organization strategy11- Déploiement points de vente indirects / Point of Sales roll out6- Feuille de route / Roadmap02- Reporting3- Soho2- Business Analyst4- Géomarketing / Geomarketing04- Simulateur / Simulation4- Parcours client / Customer path1- Evénements de vente / animations commerciales / Sales and animation events1- Définition de la grille de prix / Pricing4- Jeunesse / Youth03- Objectifs et plan de rémunération vendeurs / Objectives and pay plans2- Customer Base Management / CBM1- Dimensionnement de marché / Market sizing05- Processus parcours client / Process – Customer path5- CVM - Gestion de la valeur client / Customer Value Management2- Concours et Challenges vente / Sales challenges2- Définition du produit / Product conception04- Budget commercial / Distribution budget2- Segmentation2- Stratégie Boutiques opérateur / Direct distribution strategy08- Campagne de lancement et promotions / Launch and promotion campaign5- Reporting marketing3- Merchandising3- Gestion de la vie du produit / Life cycle management05- Processus et qualité / Quality & Process3- Modélisation d'affaires / Business modeling3- Stratégie Franchises et partenariats / Franchises and partnerships strategy09- Recette / User acceptance test1- Datamining01- Modules de formation / Training conception7- Marketing direct06- Flux informations vente / Sales Information flows4- Plan d'affaires / Business plan4- Stratégie Distribution indirecte / Indirect distribution strategy1- Anti résiliation / Churn management2- Programme fidélité / Loyalty management2- Etudes de marché / Market studies02- Documentation commerciale / Sales and distribution support5- Stratégie porte à porte : Door to door sales strategy10- Zoning et plan de tournée / Zoning and distribution routing5- Budget01- Formation / Training1- Mass market7- Stratégie distribution mobile money / Mobile Money distribution strategy3- Etude d'opportunités / Opportunity studies2- Bac+4 / 4 years after High School Degree01- Anglais / English02- Français / French4- Entre 11 et 15 ans5- Entre 16 et 20 ans1- Bac+5 / 5 years after High School Degree
The expert must have
- strong experience in telecom (fixe, mobile, internet, fiber and 4G)
- a CMO experience
- been at a CCO position for more than 3 years
- in développement countries
- speaks French and English
He must be analytical, results driven, willingness to make things happen, understand technical part (telecom platforms), understand the financial impacts
Not mentionned
assistance
On line through the plateform
Landline operator, Mobile operator, Internet operator