Position for Chief Marketing and Communication Officer - B2C and B2B - permanent local employment - expat package - Maghreb
partage
04/03/2019
Permanent employment
Non défini
An operator in Maghreb, part of a large group, is looking for his CMO. He will report to the CCO
He is in charge of both B2C and B2B markets including:
- Analytics: studies / BI / Datamining
- Offers (voix, data, ...)
- VAS
- CBM / CVM
- Communication
Compétences
1- BtoB2- BtoC01- Marketing04- Communication1- Définition de la grille de prix / Pricing...5- Media planning1- Dimensionnement de marché / Market sizing09- Recette / User acceptance test5- Reporting marketing2- Définition du produit / Product conception6- Relation publics et événements / Events and public relations2- Segmentation1- Anti résiliation / Churn management2- Business Analyst3- Gestion de la vie du produit / Life cycle management7- Relations avec les médias / Media & press relations3- Modélisation d'affaires / Business modeling2- Programme fidélité / Loyalty management1- Datamining2- Customer Base Management / CBM01- Modules de formation / Training conception1- Stratégie de marque / Brand Strategy4- Plan d'affaires / Business plan2- Plan stratégique et plan de communication / Strategic and communication plan2- Etudes de marché / Market studies02- Documentation commerciale / Sales and distribution support7- Marketing direct5- Budget3- Études de marché de la communication / Communication studies3- Etude d'opportunités / Opportunity studies03- Outils de support des ventes / Sales support tools4- Parcours client / Customer path6- Feuille de route / Roadmap4- Communauté de médias sociaux / Social network and community management4- Géomarketing / Geomarketing05- Processus parcours client / Process – Customer path5- CVM - Gestion de la valeur client / Customer Value Management02- Français / French04- Arabe / Arabic01- Anglais / English
This is not a consulting assignment. This a permanent local employment.
Expat contract
- Telecom with a turnover > 500MUS$
- Marketing
- BtoC and BtoB
- Management (Director - CMO)
- Emerging markets
- Languages : French and English or Arabic and English