Mission for Marketing expert - MVNO launch - Maghreb
partage
10/12/2018
One month renewable
Non défini
A start-up full MVNO is looking for a senior Marketing expert who will have do the interim management of the Marketing and Communication department until the local CMO gets recruited.
He will have to
- define the Marketing market entry approach
- define product roadmap (voice and data)
- study the market offers situation and propose new offers (voice and data)
- define offers BP
- define the sales and revenu targets
- define the organisation chart
- define job description
- conduct interviews to select team members
- define the Marketing budget
- define Go to Market processes
- define Marketing dashboard and specify his IT functional needs
- participate to the offers and promotion training module definition
Compétences
2- BtoC01- Marketing09- Recette / User acceptance test1- Définition de la grille de prix / Pricing4- Géomarketing / Geomarketing...10- Test de convivialité d'utilisation / FUT2- Définition du produit / Product conception1- Dimensionnement de marché / Market sizing4- Parcours client / Customer path01- Modules de formation / Training conception2- Segmentation2- Expérience d'achat / Purchasing experience02- Documentation commerciale / Sales and distribution support3- Modélisation d'affaires / Business modeling4- Expérience d'utilisation - de consommation / Usage experience05- Processus parcours client / Process – Customer path5- Budget5- Expérience SAV / After Sales experience08- Campagne de lancement et promotions / Launch and promotion campaign6- Feuille de route / Roadmap2- Etudes de marché / Market studies02- Français / French04- Arabe / Arabic
ATTENTION
The expert must speak ARABIC and FRENCH
- Telecom
- Sales and Distribution for BtoC
- Management of BtoC sales team
- Management of distributors
- Direct sales - trade marketing actions - Field sales
- Indirect sales
- In développement countries
- Start-up - Operator launch
- MVNO launch will be a plus