Appointing for a period of 15 months of a Senior Analysts from May 1st 2018 to July 2019 

Tasks and duties:
- Ensure proper enhancement of the team capabilities which shall consist of 5 to 6 FTEs including the 2 above roles. 
- Finalise a campaign tool RFP by June 2018 in order to select the most beneficial Direct Marketing Software to be implemented with current the operator BI, which would cover these functions: 
- The provider will recommend the best tools knowing ultimate decisions will be made by the operator and / or the supervisory board in accordance to the company purchasing policy 
- Ensuring ongoing direct marketing campaign execution to reduce churn and increase revenue. 
- Conducting Bi-weekly campaign progress and commercial activities review with Commercial board of organization. 
- Implement process in order to ensure proper Transfer of the capabilities after the assignment 
- Secures the recruitment of permanent resources in order to guarantee sustainable CBM performance 


 Scope of Work - Build Operate Transfer Customer Base Management 

1- Background 
The operator is the Joint Venture between 2 operators which currently is the #3 mobile player in the country. Since the creation of the JV, the operator has successfully merged the 2 organizations, integrated the network and IT systems and has been able to reposition its 2 brands in the Consumer Segment successfully.

The financial KPI of the Joint Venture are positive and the operator has reached a FCF positive position as well as achieving EBITDA ratio > 25%. 

Nevertheless, due to focus on other operational metrics, we believe higher ambition shall be put in CBM activities during the next 15 months and we are approaching the market to engage a supplier able to provide to the operator a Build / Operate / Transfer CBM service from beginning of May 2018 to end of July 2019. 

2- Current state of the operator CBM 
The operator holds a 6,5 Million customer base with ASPU of 3,4 USD per month. The country is utmost prepaid market with the operator owning two brands. Overall annual churn is ~100%. 
Currently there are very limited CBM activities, mainly focused on churn reduction. No robust post-campaign analysis has been done within last 6 months. There is local DWH platform operated by dedicated BI team. The DWH holds Customer Information data, Product information, CDRs, Refill, Balance information.

The operator has also implemented DPI in its network. BI team has capabilities to provide regular batch reports according to incoming Marketing and Finance requests and run regular scheduled jobs for CBM purpose. Direct marketing campaigns are now being launched in a manual manner. There is lack of CBM tool capabilities in terms of Big Data analytics, campaign automation and post-campaign insights. 

1. The CBM Senior Analyst will report to CBM Director and have a 7-10 year track record of Telecommunication Marketing / Consultancy with at least 4 years important involvement in CBM activities. English is a must and Russian is a benefit. 
2. Big Data analytical capabilities 
3. Campaign automation 
4. Realtime campaigning 

Not mentionned