Mission for BtoC Offers and VAS Marketing expert - Maghreb - 6 months renewable
share
09/03/18
6 months renewable
Undefined
An operator is looking for a BtoC Offers and VAS Marketing expert who will have to
- audit the current offers and VAS
- revamp offers portfolio
- propose new offers and VAS Roadmap
- assist up to the "go to market"
Competencies
2- BtoC01- Marketing1- Audit - due diligence / Audit - due diligence3- Etude d'opportunités / Opportunity studies10- Test de convivialité d'utilisation / FUT...1- Définition de la grille de prix / Pricing4- Géomarketing / Geomarketing4- Parcours client / Customer path2- Définition du produit / Product conception1- Dimensionnement de marché / Market sizing01- Modules de formation / Training conception2- Segmentation02- Documentation commerciale / Sales and distribution support4- Plan d'affaires / Business plan05- Processus parcours client / Process – Customer path5- Budget2- Etudes de marché / Market studies09- Recette / User acceptance test6- Feuille de route / Roadmap01- Anglais / English02- Français / French
- Telecom
- BtoC Marketing offers and VAS (audit, market study, segmentation, business case, pricing, customer journey, go to market, ...)
- Former senior marketing manager or marketing director
- Languages : French and English. Arabe will be a plus
Not mentionned
assistance
Landline operator, Mobile operator, Internet operator