JOB PURPOSE
Responsible for shaping the strategic direction of CVM, Pricing and Customer Segments and for developing and
implementing a pricing strategy that achieves business objectives
Responsible for retaining the existing base of customers and maximizing opportunities for value creation amongst the
base across Low Value customers to High Value customers. Creates and evaluates opportunities to drive increased
loyalty amongst the base.
Ultimate responsibility to ensure that the operator becomes the operator of choice, especially for the HVC segment

CORE RESPONSIBILITIES
• Perform permanent assessment and analysis of the pricing strategy of the mobile Business Unit, suggesting the
best course of action to maximize revenues for the Mobile BU.
• Track competitor’s pricing strategy and performance in the market and based on that maximize the revenue
generation of the company for all Mobile BU categories
• Supports the Head of Mobile Product by creating value propositions, identifying optimal price points, evaluating
proposed pricing changes for existing & new products
• Build an understanding of the drivers of value across Voice, Data, VAS, IDD and across value bands
• Develop targeted value propositions to identified segments (such as HVC, Youth) to deliver more value and increase
revenue within the segment
• Identify and maximize opportunities to upsell customers from lower ARPU bands into higher value bands
• Build and maintain an industry-leading Loyalty program as a sustainable differentiator versus our competitors and
a means to drive greater brand affinity especially within the HVC base
• Build and understanding of the drivers of churn among the base to drive proposition development to proactively
stem churn
• Develop a customer lifecycle management program, deploy tactical interventions to focus on each stage of
customer lifecycle including a nursery program during the first six months of a new customer
• Develop and implement a twelve-month roadmap for each key customer segment (HVC, Mass, Youth) in
partnership with the other Business Units encompassing the full customer journey from acquisition, value growth
and retention
• Grow the High Value Customer base & revenues by acquiring new customers from the competition, growing the
and retaining existing High Value customers
• Proactively works with team to know the performance and capability of the team, ensuring underperformance is
addressed, potential is developed and everyone receives feedback, coaching and training – to maximize their
contribution

You must have Ugandan or Rwandan nationality

CAPABILITIES
• Proficiency with the MS Office Suite including Microsoft Word, Excel and Power point.
• Business skills knowledge including statistical analysis, reporting and deep analytic skills.
• Experience leading and motivating people towards achievement of common goals.
• Experience working in similar positions in other companies and in the Telecom sector is a plus.
• Is a great leader, achieving results and inspiring others to think creatively
• Demonstrate willingness and enthusiasm to coach and develop local talent
• Simulate a creative, customer-obsessed and value-driven team to maximize opportunities for value creation

EXPERIENCE & QUALIFICATIONS
• 10+ years of demonstrated experience in telecom sector.
• 5+ years of demonstrated experience working with pricing and/or CVM for telecom or other industry
• 5+ years of experience in a managerial position.
• University Degree in Economics/ Business administration/ Telecom or related areas.
• Master’s Degree in Economics/ Business Administration/ Telecom is a plus.

ESSENTIAL KNOWLEDGE
• Leadership and team management
• Motivator
• Proven strong analytical skills
• Innovator
• Deep understanding of mobile telecom sector
• Previous experience doing assessment or working in managerial positions in telecom industry is a must.

CORE COMPETENCIES
• Strategies thinker.
• Executor.
• Proactive
• Effective communicator and presenter.
• Team player.
• Extremely strong analytical skills.
• Good interpersonal skills.
• Fluent in English, Swahili is a plus.

Not mentionned