A telecom group operating in Africa is looking for mobile financial services opportunities in its footprint and at this stage the group strategy team is intensively engaged in researching activities to seize MFS opportunities and recommend the best go to market strategy per each operator.
A. Market assessment:
- MFS market size in term of value & transactions
- MFS market players, competition landscape, Competition capabilities & competitive advantages & market share
- MFS market forecast for the next 5 years
- SWOT analysis for each market player
- Define the business model & distribution model for each player
- Define MFS market opportunities for new entrant
- Define MFS market threat for new entrants
B. Recommended go to market strategy:
- Recommend business model option(s) with global benchmarking
- Recommended distribution model(s) with global benchmarking
- Recommended pricing structure with global benchmarking
- RFP specifications for vendor selection
C. Knowledge empowerment:
- Conduct MFS workshop in Dubai with the operational teams and business leaders taking them through study results and transfer the knowledge of how you can build MFS go to market strategy
3. Deliverables format
(1) Market assessment PPT
(2) Go to market strategy PPT
(3) RFP specifications for vendor selection Word
4. Time line
3 to 4 weeks per market
Compétences
2- Marchés émergents / Emerging countries3- Mobile Money2- BtoC01- MNO01- Marketing...02- Vente & Distribution / Sales & Distribution1- Prépayé / Prepaid01- GSM3- Etude d'opportunités / Opportunity studies1- Dimensionnement de marché / Market sizing4- Plan d'affaires / Business plan6- Feuille de route / Roadmap2- Etudes de marché / Market studies3- Maghreb4- Afrique subsaharienne / Sub-Saharan Africa01- Anglais / English02- Français / French
A telecom group is looking for a mobile money expert to make an opportunity study with recommandations, tender specification and a vendor selection in two countries in Africa.