Competition market study
• Market analysis: analysis of the market trend, benchmark with operator of the same region, external and internal analysis leading to a SWOT analysis
• Segments definition : definition of the specific B2B segments into the market and definition of a specific customer value proposition for each targeted segment
• Go to Market strategy: definition of a specific marketing strategy for each targeted segment

Deliverables
Market Analysis
• Market analysis report (SWOT Analysis)
• Business requirement to close the gap

Market Segmentation & Positioning
• Marketing plan/Strategic guideline
• Marketing Strategy definition (Segment definition, Target market definition, Positioning and Customer Value proposition)
• Product and services roadmap
• TTM :
o pre- opportunity review,
o opportunity review,
o design review,
o development review,
o launch review,
o post sales review

Go2Market
• Product/ service requirement: offer structure (provisioning, activation, billing, renewing,..)
• Product/Service commercial description
• Customer journey
• Product pricing and business case
• Product Life cycle Management (current offers versus new offers)
• Distribution strategy
• Training documents
• Communication brief
• Communication roadmap

A telecom operator is looking for a Broadband offer marketing expert

Not mentionned