1- Mobile Voix / Mobile Voice2- BtoC3- Mobile Money01- Marketing01- MNO...02- Vente & Distribution / Sales & Distribution1- Prépayé / Prepaid01- GSM2- Marchés émergents / Emerging countries3- Modélisation d'affaires / Business modeling4- Distributeurs / Distributors and wholesalers5- Points de vente acquisition / SIM Points of Sale6- Points de vente recharge / Air-time Points of Sale2- Etudes de marché / Market studies2- Stratégie Boutiques opérateur / Direct distribution strategy3- Etude d'opportunités / Opportunity studies4- Stratégie Distribution indirecte / Indirect distribution strategy1- Dimensionnement de marché / Market sizing3- Franchises et partenariats / Franchises and partnerships3- Maghreb4- Afrique subsaharienne / Sub-Saharan Africa6- Asie / Asia01- Anglais / English
The expert must deliver a hand on analysis to define the operational Market Entry Strategy
Mix of desk research and mobile finance best practices, with and on-site investigation in such areas as Marketing, Distribution, Partnerships, Negotiation, Process and Organization
Study the opportunity to launch the service (competitors, customer needs…), value proposition definition
Define a roll out strategy for the distribution network including commissioning plan definition, partnership, commissioning
Study regulatory requirements, negotiate Partnership with bank
align with central bank
Look at front office (registration, transactions) and back-office ( assurance, fraud prevention, supervision) requirements
Identify specific MPT requirements and existing solution providers